
Pedro López
I grow the business,
I look after the customer
and I sort out what's behind it.
I come from sales and direct contact with customers, and over time I ended up taking care of the operation behind them too. Today I build it with AI, but with controls: nothing goes out unchecked.
Spanish EU citizen · can start within 72 h · on-site, hybrid or remote · LinkedIn
Areas of interest: technology, travel, and digital brands with international operations.

WHAT YOUR TEAM GETS
Plenty of people can sell, or can organise.
I bridge the two.
A bridge between customer and team
I translate what the customer asks for into what the team needs to deliver, and back.
Order that doesn't hang on one person
I put internal work in order so it keeps running when someone is out: clear processes and information in one place.
AI, with control
I apply AI to processes without losing control: my own system won't let me publish a fact unless it has been checked against its source.
Useful from week one
I've started in very different sectors and countries, where being useful from the first week was the requirement, not a bonus.
I DON'T JUST CLOSE THE CUSTOMER: I LEAVE THE SYSTEM STANDING.
EVERY LINE HAS A COMPANY BEHIND IT
What I've done, with names.
B2B sales and accounts
Pernod Ricard: brand ambassador on an assigned portfolio in Catalonia's HORECA channel. I looked after it, improved and renewed contracts, won new venues of the same profile and ran brand events inside the venues. Before that, acquisition and sales on results-only terms, in B2B and B2C.
Customer service and operations
Front line on both sides of the counter — hospitality, vehicle rental and logistics — in Spain and the Netherlands, with international teams and demand peaks. And tourist accommodation from behind the scenes: a systematised CRM and automated check-ins for two properties.
Content and growth
Content strategy and YouTube SEO within a project that passed one million followers. And the website, landing page and email campaign for the book launch of a creator with over three million.
AI applied to business
Built by directing AI agents: I make the calls and review the work, the agents write the code.
01Automate processes with AI agents
I design and direct the AI agents that run three brands —content, client acquisition, web and documentation—, with rules that enforce themselves.
02Quality-check what AI produces
Nothing goes out unchecked against its source: automatic validations stop a false fact before it is published, and every change is logged and auditable.
03Launch a digital product
Noma Kairo: direct booking for tourist accommodation and experience agencies, where both guests and AI agents can book, with the business keeping control of its data.
04Websites and internal tools
Three live websites on a single codebase, with forms, automated emails and built to be read by AI agents.
05Connect AI to business tools
I connect AI models from several providers to the company's tools and to scheduled automations, with the code and data on our own infrastructure.
EVERYTHING HERE CAN BE CHECKED.
CHECK IT YOURSELF
A CV can be inflated.
This, you can open.
Pedro López
Business Development, Customer & Operations
PROFILE
For more than 20 years I've worked where what a customer needs meets what a company has to do to deliver it well. I've done it from sales, from operations and, today, from technology: I build AI-agent systems that turn that knowledge into processes that work. An international career, across very different countries and teams, has given me something hard to teach: seeing the business through the eyes of the people who use it.
EXPERIENCE
- Noma Koe · Own venture2026 – Present
Digital Strategist & Operations Manager
- Operations, logistics and customer service · International experience2022 – 2026
Operations, logistics and customer experience management
- Brand Ambassador · Pernod Ricard2021 – 2022
B2B sales on an assigned portfolio (HORECA channel)
- Brand Ambassador · Pernod Ricard2023 – 2023
B2B sales on an assigned portfolio (HORECA channel)
- Digital consultancy · projects2018 – 2025
Digital strategist, content and systems
nomanorte.com
Interactive test, applications and automated emails. Built by directing AI agents.
Open the site ↗nomakairo.com
A services site for the travel sector, in two languages. Built by directing AI agents.
Open the site ↗GitHub
A starter version for working with AI agents, open to anyone learning with me: structure, rules and validators.
View the code ↗The full career history, with dates.
View profile ↗NOBODY HAS TO CHASE ME
I learn how you work.
Then I improve it from the inside.
No chasing needed
Nobody has to chase me to find out how something is going, and I write down what I do so the team doesn't depend on asking me.
I learn your system
I pick up your CRM and your existing processes quickly, and improve them from the inside without slowing anyone down.
Customer first, tool second
Technology is a means. Before touching anything I look at what's holding the customer up and what's eating the team's time; if I automate something, it's to give hours back to the people selling and serving.
WHERE ALL THIS COMES FROM
Business sense, empathy for the customer
and technical execution.
My career didn't start at a technical desk — it started in sales and customer service. And I've been the end customer in more than 50 countries: I've slept, eaten, booked and travelled in all of them. I know which click frustrates a traveller and where a booking gets abandoned, because it has happened to me.
The technical side came later, out of necessity, so I wouldn't redo by hand what could be sorted once. Today it sets me apart from another commercial profile, but it isn't what defines me.
WHO I'VE WORKED WITH
THE TITLE MATTERS LESS THAN THE SUBSTANCE
Let's talk.
I'm looking to join a team — on-site, hybrid or remote, and willing to relocate — in a role that touches both the commercial side and the operation. Write to me and we'll see whether I fit what you need.
Or directly: cv@nomakoe.com